Securly bundle promotion
Because we had so many products, clients were getting confused about our offerings when it came to student safety tools. To battle this, our CEO came up with the concept of "bundles," packaging our products into themed starter packs that also came with a price break for schools.
With the bundles, we had to create very clear messaging that differentiated the bundles and succinctly explained what ea
To prepare for the launch, we had to build landing pages with new content for each of the 3 bundles, or "clouds" as we called them: The 360 Cloud, The Safety Cloud, and the 1:1 Cloud.
We needed to keep our voice and tone consistent with our product pages while clearly spelling out the benefits of each bundle. I worked closely with the CEO and Director of Product Marketing Operations to make sure ou
In addition to the individual landing pages, we also had to create comparative matrices to show our clients the differences between our bundles as well as competitive matrices that highlighted the features that made us stand out in the competitive market.
I collaborated closely with sales representatives and product managers to understand the competitive landscape and describe our features accurate